Friday, April 24, 2009

3 Legitimate Reasons For Getting An Immediate Product Refund

So now that you've finally decided to buy that product and cannot wait to try it out , you need to know that this is anything but what you expected. Don't worry about it, you still have a chance to get your money back with the following tips for obtaining a product refund instantly.

1. Wrong advertizement

"Get 10.000 hits to tour site in a whole day". This such attractive promises might sure make you wanna flip out your credit card immediately. But when you practice the methods or use the software and have to find out that those 10.000 hits might really result in 10, then this is a legitimate reason for requesting a refund. Unfortunately it's not always that easy. Many vendors get around such false advertising by telling in the fine print that these results can not be guaranteed. So always watch such statement and if you do not believe what is advertised in a search for product reviews using your favorite search engine

2. Product out-of-date

Believe it or not, but I've seen products that were still advertised and happily took the money out of the customers' pockets but were totally outdated or did not work anymore. I once bought a product that could not be downloaded anymore but still had the sales page up and working, it even exposed the current date indicating the end of a special advancement. Every attempt to contact the creator of the software failed and after I read in a forum that I wasn't the only one not being able to download the software,I contacted the credit card processing company and got my money back.


3. Usability

Not every software is very user friendly as Windows (you got the joke, right?!), which can be frustrating if you want nothing more than use it immediately. For most complicated software products there exist written tutorials that exactly describe how to use them and sometimes even video tutorials that make the product handling had rather easier.If you've read and watched all of their tutorials and still cannot manahe to use the product, this to the creator and get your money back
If you've reached the product creator and still were non able to take a refund despite some true and acceptable reasons, not all hope is gone. Most market places offer a refund guarantee for products that were sold through them (e. g. Clickbank offers its customers a general refund policy of 8 weeks after the product purchase, for a vendor like PayDotCom you have to contact the credit card processor like Paypal which has a refund policy of 2 months).

It is always advised to clearly state the reason for your product refund and to keep a friendly communication style. Even if the product is not worth a single penny it doesn't make things better when you insult the creator. Try to show that you've really tried to use the product in an efficient way, maybe attach some screenshots, include suggestions what could be better, etc. The product creator might drooping you as a client but still can benefit from your experience and will most of the time happily give you the refund.

Whatever you do, please be fair. It's just not right to purchase a product which you badly need and then asking a refund to take your money back but still continue to use the product. Most market places (Clickbank, PayDotCom) tolerate 2 or even more refunds, but after that you may not be able to purchase anything again by certaincompany.




Order Letter Internet Marketing Techniques And RSS Feed Directory

Sunday, April 12, 2009

7 Top Strategies to Building a Benefits Based Business

You hear it all the time: "Attract new customers and clients based
upon benefits, not features!" This truism can be spoken by new
and old entrepreneurs alike. For those just starting out, it can be
challenging at best to determine the distinction between the two!
With a few simple techniques, you can easily bridge from feature,
feature, feature to benefit, benefit, benefit. This will increase
both your bottom line and the satisfaction for yourself and
your clients.

1. Define the separation between features and benefits. A simple
example would be two grey skirts with almost identical length, cut,
style. A feature of one of the skirts is that it has two pockets.
That particular feature becomes a benefit when one looks at the
results the wearer may achieve through wearing the pocketed skirt
rather than the unpocketed skirt. For example, by wearing the
skirt with pockets, Shari will receive the following BENEFITS from
this FEATURE. She will be:

* An Efficient Team Player: Carry post it notes and pencils for quick
jotting of notes and reminders as Shari meets colleagues on route to
meetings and appointments.
* Gleeful and Happy as a Parent: Shari can delight her daughter with
a treat at the end of the day.
* Surprising Mate: Shari can tuck her bonus check into her pocket
and pull it out to delight her partner with an unexpected windfall.
* Warm, Protected, Comfortable: On chilly days, Shari can tuck her
hands into her pockets as she jets from her car to her office with
speed and agility. After all, a woman with pockets can do it all!

2. Make a list of all the features you can think of for your product
or service. For example, you provide Search Engine Placement
assistance for your clients. One features of your service would
include maximizing the use of keywords in your client's website.

3. Make a parallel list of all the benefits from the above listed
features.
For example, the benefits of the above feature (maximizing keywords)
would be additional wealth and prosperity through higher listings
in the major search engines.

4. Determine what benefits are REALLY important to your target
market. You may assume that THIS benefit is of utmost importance.
However, when you poll your clients or prospective clients, you
may find the exact opposite. The important thing is to not be blind
to reality. Ask some questions, adjust, tweak, poll again, adjust,
ask more questions, tweak. Marketing and attraction are NOT an
exact science. Enjoy the process!

5. Create word pictures of the benefits derived from your product
or service. Remember the skirt with pockets? Carefully crafted
statements which bring emotional responses will bring the most
bang for your buck. Paint a picture and bring home sizzling bacon.

6. Implement a marketing and sales strategy based on the benefits
you have uncovered. Pay special attention to those benefits which
have the greatest impact on the purchasing decision. Continue to
try on different techniques and strategies along the way as you
uncover what works particular well for you and your target market.

7. Celebrate Success! Practicing building your business on benefits
will yield a larger bottom line, that is guaranteed. It also takes
some
artistry and panache. You can choose to be an automaton, however
I am sure you would rather become prosperous through using your
mind and creating beyond your wildest dreams.

About the Author

Julie Jordan Scott is a Speaker, Writer and Life Coach who
transformed her life from Government Bureacrat to Successful Entrepreneur in less
than six months. To see how you can do the same, visit her website at
http://www.5passions.com or call her at 661.325.4116 or via email,
Julie can be reached at mailto:julie@5passions.com


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