2 Step Marketing

Do it Right.

I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.

It was extremely hard to read, so hard in fact that I threw it away.

Several days later I received a postcard with 32 words on it telling me that I could get complete information on unrestricted long distance telephone service for 5.5 cents a minute with no additional monthly fee by calling the 800 number on the card.

I did call. I got the information, had my questions answered and ordered my long distance service changed.
The company who offered me the long distance service was using a time tested 2 step selling process:

Step 1. Generate a lead - Get me to call their 800 number.

Step 2. Provide the requested information - Provided to me on the phone by one of their sales representatives, who was able to answer my questions and make me feel confident that I could save quite a bit of money on my long distance bill and that the service would be as good or better.

What's So Good About 2 Steps?

It is much easier to create interest (a lead) than it is to get a person through an entire buying process (a sale).

You aren't getting the prospect or existing customer to part with any money just yet.

You can use postcards to inexpensively promote to your target prospects and customers and generate leads (inquiries about your products and services) to then be followed up on and converted to sales.

This 2 step process also helps you to create a list of people who were interested enough in what you offered to contact you.

You can then recontact the one's who you didn't complete a sale with when they first inquired, preferably until they do buy from you.

IMPORTANT: Be sure to get the information you will need to recontact the people who responded to your postcard offering.

Repetitive follow-ups with the people who contacted you will result in increased sales. Make it a company policy to follow up with those people who contacted you about your products and services.


The Most Effective Use of Postcards:

The purpose of your postcard's message is to generate a sufficient level of interest in the mind of your prospect to get him/her to contact you to ask you about your offer.

You are generating interest, not collecting their money (not yet anyway). That is what the 2 step marketing process is about. Generating interested prospects and customers who contact you for more information.

Your message needs 3 parts to be most effective:

1. A clear statement of the biggest benefit of your product or service (in the long distance example, it was cost savings).

2. A good reason for them to contact you NOW.

3. A simple, easy way for them to respond (an 800 number for example).


Your message should be short and to the point. Short messages on postcards produce more leads than long ones.

For example:

Call 800-555-1212 for Your Copy of Our Free Report:

What 99% of Business Owners Don't Know and Will Never Find Out About Using Postcards to Explode Their Profits

Offer ends 5-5-01 (Print a date 3 weeks from your mailing date to create some urgency)

Lots of people will respond to find out what they might not know. Don't forget, they responded, which is least some interest in the information you have created a curiosity about.

This method works and is sure to produce a large number of inquiries if sent to your proper market.

This 2 Step Marketing Process Works.

Use the tips you have read here to create your next postcard's message and see what happens.

You will generate a bunch of leads from people who are truly interested in your products and services.

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The Relationship of Alcohol Consumption to Marital Status and Quality

Introduction
Today's society typically accepts the notion that the institution of marriage has some sort of mysterious protective effect on those who choose to enter into the matrimonial bond. Numerous scientific studies, for instance, have shown that married people are less likely to become depressed or commit suicide, are not nearly as susceptible to violent crimes, and incur fewer and less severe injuries in traffic accidents. Alcoholism and alcohol problems fall under this protective umbrella as well. Experts indicate that, although no allowance was made to indicate problem drinkers, 73% of married men and 63% of married women in the United States use alcohol to some degree. In light of this information, it is easy to understand that consumption of alcohol has the potential to affect change in the marriage relationship, as well as to be affected by the relationship. This conclusion has been supported in numerous research situations, specifically in those where each member of a couple experienced a significant decline in frequency of alcohol consumption and the number of alcohol problems between the engagement period and the first anniversary. This reduced consumption even seems to extend equally to all drinking styles, whether consumption is light, moderate, or heavy. Furthermore, even married people with alcohol disorders enjoy fewer and less severe health and social consequences of their drinking than single, separated, or divorced alcoholics.

Marriage and Mental Health
In order to understand the effect of marital status on mental health, it is important to examine first the differences in how men and women manifest psychological distress. It would appear from past studies that women are more likely to experience depression as a result of marital or external stressors, but these results may be skewed by the concept that females are more inclined to recognize and report symptoms of depression while men may suppress depressive symptoms through some form of dysfunctional behavior, such as increased alcohol consumption. This belief is supported by the finding that external stressors such as occupational position, financial need, or illness result in increased drinking among men and greater symptoms of psychological disorders for women. Men also report far more alcohol problems than do women. However, married people in their twenties, according to experts in the field, have better overall mental health than those of their peers who remain single through the third decade of life, regardless of sex. It is important to note that, although depressive symptoms and alcohol problems tend to decrease naturally for males and females through this stage, both decline more sharply for individuals who become married before the age of 31. In addition, becoming married actually has a more significant effect on reducing the frequency and degree of alcohol abuse than on mitigating depressive symptoms. The importance of the influence of marriage on the development of alcohol disorders has been examined as well, since 40% of those who develop an alcohol disorder experience onset of symptoms between the ages of 20 and 30, the normative time for marriage. As borne out by studies, marriage did indeed facilitate a reduced risk of experiencing onset of an alcohol disorder. No appreciable difference in risk was indicated for young adults who became married as opposed to those who remained in an existing marriage, but for those who continued to be single or for those who became divorced the odds of being afflicted with a first-onset alcohol disorder were nearly four times higher. Where a persistent alcohol disorder was concerned, these same studies determined that individuals who became divorced were most likely to display signs of a chronic disorder, whereas those who became married were more likely to see a decline or cessation in disorder symptoms.

Transitions in Adult Social Roles
Much has been made of the apparent correlation between marriage and lowered consumption of alcohol, but regard also must be given as to whether the effect is due to the state of matrimony itself, or more to the actual process of preparing oneself for marriage. Some experts believe, and have demonstrated, that for couples who marry in their twenties, alcohol consumption begins to decline even before the marriage ceremony occurs. This decrease continues into the first year of the union, after which the rate and frequency of alcohol use stabilizes. Furthermore, individuals who were preparing to marry within one calendar year reduced their incidences of heavy drinking as compared with those who were not planning to become married, despite the fact that these individuals were still technically single. This reduction in heavy drinking, however, did not extend to more than one calendar year before the marriage. Several possible causative factors can be isolated with regard to this phenomenon, including attitude shifts brought about by a heightened sense of responsibility and a significant change in the social environment that may lead to reduced opportunities for heavy drinking.

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Using Hypnosis To Quit Smoking

When they make the decision to quit smoking, most smokers turn to patches or nicotine gum. The snag is that these aren't particularly effective. Partly because you're still getting an intake of nicotine.

There are other methods to quit smoking that don't involve the use of patches, gum or drugs. One of the most effective of these is using hypnosis to quit smoking.

It's been shown that hypnosis has a success rate of around two people out of every three who use it. That's a lot more success than near enough any other method.

The good news is that not only is hypnosis more effective but it's cheaper than most of the alternative methods (apart from will power of course, but that has the lowest success rate). Patches seem to be priced at around the same cost as your daily ration of cigarettes. A hypnosis course to quit smoking will likely only cost you about a week or two's worth of your regular cigarette intake. So providing you manage to quit for at least two weeks, you'll be in pocket.

You may be asking what happens to the one person in three who doesn't manage to use hypnosis to quit smoking. Why didn't it work for them?

There are a lot of possible reasons. One of the most common is if they were the only person in their group of friends who tried to give up. It's difficult to go against the crowd, so that person needs to either be very strong willed or change the group they mix with. Otherwise they don't stand much chance of being able to give up smoking.

The best way to quit smoking with hypnosis is to sign up for one of the instantly downloadable courses. There's

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Online Business Directory - Better Than a Blog to Monetize

Yes, an Online Business Directory definitely bring much earnings than you expect. Let’s check the basics to build, establish and monetize a directory website.People think that affiliate marketing, blogging etc are the only ways to earn good money online. But in fact it’s terribly wrong and to get succeeded with these one must put great effort and hard work to make it work. So what are the other ways to make some minimum earnings online. Here I’m with an idea and that is to build a link directory. So what exactly is a business directory? It’s as same as a telephone index. It’s having all the details of the telephone numbers, so as a business directory (online) will be having the details of websites.

How to build a business directory?

There are many free link directory scripts are available online. Choose a simple one and you are ready to shoot. First build the website and make some minimum advertisements with discussion boards and viral via your friends.

How exactly we can earn?

As you know in terms of search engine optimization everything depends up on the number of backlinks. Business directories helps people to add their websites and they will get backlinks to their websites. And you can find thousands of directories online and the number is growing. At the beginning you have to allow people to submit their links for free. Because you will not be having much rating and visitors. So allow free submissions and bring maximum links. After 2-3 months of simple works you can make your directory with good number of backlinks and as a result your traffic and rating would be increases. Once your website(the directory) starts getting daily links you can add a featured link option with some minimum yearly fee. Again it will go on and you will be getting some small earnings.

After a few more months once you have established the directory and got a better ranking you can make the directory a paid submission. As the directory is having better attention from search engines and good traffic rating, people won’t mind pay a little to include their websites. So both will be getting the benefits.

I’ve tried this idea myself and started a new business directory a few months ago. And now its going really great. But still I’ve given a free option to add websites. I’ve got greater ranks and getting good number of paid submissions too. Soon it will go a fully paid Online Business directory.

Working with NewGenre Business Solutions. Experienced with various methods of online jobs. A successful ‘online business establisher’ Now handling NewGenre Business Directory and job forum. Which can be found at Online Business Directory.

Fort Worth Business Directory

Clip in Hair Extensions - Instant Long Hair in Minutes

Clip in hair extensions are the latest method used to lengthen and thicken your hair, and are widely available from specialist hair extension stores and outlets. Although you would require a decent amount of hair on each clip in piece, it can sometimes be TOO heavy, which can have a negative effect. A single 8" piece doesn't want to exceed 60g. You generally cannot return clip in extensions once they have been opened due to hygiene reasons. Always check the hair colour before opening the packet to make sure that you have bought the correct shade. For a more realistic look, try and get the best match possible with regards to the colour and texture of the hair, so that the hair blends in better with your own hair. There are many kinds of clip in extensions out there, including all kinds of branded ones. They all vary in price, so shop about and compare prices.

Clip in extensions are known as the temporary type, with many other methods offering a more semi-permanent solution. Human hair is available from all around the world, such as Europe, Asia and India. Probably the highest grade of human hair available is called remy hair, and originates from India. European hair is ONE of the best types of human hair, because of its light weight, strength, texture and high protein content which gives the hair longevity. The cheapest human hair that is generally used is referred to as Yaki hair, and is the cheapest kind of human hair available for hair extensions.

Hair extensions are made from various styles and types of hair, with synthetic hair being one of them. Synthetic hair extensions are a cheap way for you to extend your existing hair, but there is little else you can do with them with regards to styling. Synthetic hair is generally used for bright, funky fashion colours, such as pinks, greens and blues, although these colours are also available in human hair. This type of extensions are made from materials such as nylon, polyester, kankalon or modacrylic and do not respond well to heat or friction. Synthetic hair is very easy to wear, and requires little maintenance. Unlike human hair the synthetic fibres need minimal or no styling after washing.

Before getting hair extensions fitted, it is important that you ensure that your hair is in good all-round condition. If you suffer from dry hair it would be best to resolve this condition before hand, otherwise you may be wasting your time and money as the hair extensions will not last very long and will not settle well with your own hair. You can damage the cuticle in your hair by constantly colouring, perming and exposure to thermal heat tools such as blow dryers, curling irons, hot rollers and flat irons. Dry frizzy hair is a pain that can be prevented by shampooing your hair thoroughly and then applying a rinse out conditioner to eliminate static electricity, adding moisture and shine. When your hair is dry it will often appear dull and brittle and become difficult to style. Keeping a hair care routine and short hairstyles during summer does help to prevent novice effects of sunlight, which can lead to dry hair.

Before getting hair extensions fitted, look into all the different methods available and see which is best suited to you. There is plenty of information on human hair extensions available online so do your research. For a temporary, instant kind, think about clip in hair extensions as they literally only take a minute or two to fit or remove, and this can be done by yourself. Done right, and they will look just like your own hair. For a more permanent type of extensions, then consider bonded hair extensions, also known as glue in extensions as a keratin glue is used to bond segments of the hair to your own hair. Always go to a recommended hair extensions to get this done as someone who is not trained or experienced may damage your hair.

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Fake Credit Card Numbers Mean Safer Online Shopping

Isn't That Illegal?

Yes, using credit cards fraudulently is illegal. This article is absolutely not suggesting that you make up and use a credit card number. You should also never use credit cards belonging to other people.

Below is a summary of new services the credit card companies have created to make online credit card use more secure.


How Does It Work?

It is more appropriate to use the terms "temporary credit card numbers" or "single-use credit card numbers" rather than "fake credit card numbers."

Some credit card issuers allow customers to generate and use a credit card number that is different from the number on their plastic credit card.


Current Online Security Measures

Security-conscious online buyers should only submit their credit card numbers to web sites that are secured by Secure Socket Layer (SSL) encryption. You can tell if a web page is secure by looking for the following signs:

1. The page address in the browser address bar begins with https. The extra "s" means secure. Normal web page addresses begin with http.

2. The browser will usually display a closed lock or a complete key symbol when you are at a secure page.

3. Clicking or double-clicking the closed lock symbol (or the security symbol your browser uses) will usually show the security information for that website.

4. Secure (https) web pages will encrypt (scramble) your credit card information before sending it across the public internet. Chances are that a human being will never even view the information.


That Sounds Secure Enough. Why Do We Need Single-Use Credit Card Numbers?

It is a bonus to the consumer any time a vendor can provide an extra layer of security. Online credit card consumers can generate a separate credit card number for each online purchase, if they wish.

This easy-to-use extra security measure makes consumers more confident about buying with credit cards over the internet. Anyone who did view your information in transit would see only your encrypted information. Encrypted information looks like gibberish to everyone except the credit card company's computer.

Additionally, it is no longer necessary to submit online the credit card number imprinted on your physical credit card.


Will They Run Out Of Credit Card Numbers?

No! Assume that Earth's population is about 6 billion people. Most credit card numbers have 16 digits in this familiar pattern: nnnn-nnnn-nnnn-nnnn. Assume that each digit in a credit card number can assume any value between 0 and 9.

That works out to be almost 1.7 million credit card numbers available to every man, woman, and child on Earth!

Even if the first 4 digits are reserved for some reason, there are still about 170 credit card numbers available for every person on the planet. In short, the credit card companies will not run out of single-use credit card numbers.


How Are They Different From My Real Credit Card Number?

They are as valid as your plastic credit card to online merchants. Each single-use credit card number is linked to your primary credit card account. Purchases made with single-use numbers appear on your monthly statement. Refunds made to single-use numbers will appear as credits on your monthly statement.


OK, What's The Bad News?

There are certain circumstances under which you should not use a single-use credit card number to make an online purchase. This author learned from experience not to use a single-use number at home to purchase movie tickets from a popular online ticket vendor.

The problem occurred because the machine at the movie theater that dispenses the online movie tickets requires the insertion of your real plastic credit card. If you did not use your real credit card number to buy the tickets, the machine will not release your tickets.

Any online purchase that requires you to present your physical credit card at the venue should only be made with the number on your physical credit card. Web sites that sell movie and other tickets will warn you of this.

Furthermore, your online ticket purchase will come with a confirmation number. Write or print that number and take it with you in case of problems.


Conclusion

Single-use credit card numbers are easy to generate, make online buying safer and more secure, and give consumers extra confidence when making online purchases. Call your credit card company or visit their website to learn if it offers this extra peace of mind on your credit card account.

Use the links following this article to learn more about cash rebate credit cards and gas credit cards.


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Security For Your Home: Exterior Lighting

We all wish to keep our homes and businesses safe and well protected.This will be accomplished in an exceedingly large variety of ways and costs. One, rather simple, methodology for assisting in this goal is typically overlooked by the multitudes but is one of the most effective measures that may be taken so as to shield not solely the property from intruders however additionally to safeguard those on the property from unnecessary injury thanks to an inability to determine what is happening in the exterior after hours.

Seriously, poor lighting will create a home or business a a lot of a lot of attractive target than the house adjacent that has adequate exterior lighting. Home intruders might on occasion not be the sharpest tools within the shed but those that are successful in this line of labor are only successful as a result of they do understand the laws of opportunity. A dark shady space that is concealed from the view of others presents a far additional attractive target to would be intruders than a well-lit and revealing access purpose into a home.

When designing the protection plan for your home and business you really need to attempt and suppose sort of a criminal. If you were going to break into your home or business where would you are trying to realize entry? Those are the areas that need to be well lit and offer very little within the means of concealment opportunities for people who would attempt to form an uninvited entrance. Do not build storage sheds close to windows and doors. Instead, keep them removed from these areas. Storage units give concealment and shadow in areas where this could not be desired.

Not all security is merely from invasion. You ought to additionally be concerned about the health and welfare of people who live and work in your home or business. Having the realm surrounding your home and business will not only reveal intruders however additionally obstacles, holes, and etc. that could pose risks of injury additionally to potential intruders. You ought to conjointly bear in mind that not all intruders have only possessions in mind once they create their grand entrance. Creating your home or business uninviting as a 'pit stop' for these criminal parts also makes it safer for your family, friends, coworkers, and employees.

You are doing not would like to light-weight up your home or business sort of a military installation so as to attain the very security you seek. Motion sensor lights that only light up the area in which motion is detected will prove basic enough protection in several cases without inviting the neighbors to complain concerning the unending daylight you manage to create.

Rope lights give low level and ornamental lights but they conjointly invite passersby to require a look at your property. This in itself makes your property unattractive to intruders if there's any kind of regular traffic in your neighborhood or an energetic variety of neighbors that walk dogs, star gaze, or have interaction in any alternative nocturnal activities.

If rope lights aren't appealing, many homes make judicious use of solar powered ornamental lights, as part of their landscaping additionally to a hopeful deterrent to would be intruders. Combining two or additional of the varieties of exterior lighting mentioned above may web even bigger results. Prevention is usually the simplest plan when it involves things like home or business security also because the protection of those that live and work in your home or business from potential harm thanks to inadequate exterior lighting.

These are all things that should be considered when making a security set up for your home or business. Lighting is vital for several reasons. Despite the actual fact that many people have top of the road security equipment and can't notice their manner across their lawns when lights are out far too few folks bother to require the necessity for adequate exterior lighting seriously. It is our hope that the readers of this text will have a replacement understanding of how abundant proper lighting will do to protect your home.

Motion Sensor Outdoor Lighting makes a lot of sense. But not all Outdoor Motion Lights are built the same. Truth is that many lights get a mixed review. Visit us to get more inform ation on various outdoor sensor lights.